Four Simple SEO Tips for Good Search Engine Rankings

Making simple changes to a website to improve search engine rankings and drive traffic is not as complicated as it sounds. This article details the factors that can be simply manipulated yet produce big improvements if implemented correctly.

They are worth bookmarking or printing so they can be used in the future as a checklist when creating new pages or reviewing your website.

1) Keyphrase Research
Before you can begin implementing any of the optimization techniques mentioned in the rest of this article, you will need to know which keyphrases you are going to optimize your site for. Once this is decided, everything becomes a lot clearer.

You should be able to get a rough idea of target keyphrases from the content on the pages within your site. At the end of the day, if there's not any content at which to target optimisation, achieving good search engine rankings will be very difficult and ultimately pointless! Visitors will leave immediately if they are not provided with the content they are searching for.

A frequent mistake is to target the keyphrases that drive the largest search volumes. It's important to target keyphrases that directly relate to your websites content, and the more defined the keyphrases are the better.

Using keyphrases that may drive 120 high convertible visitors to your site each month is likely to be much better than targeting a highly competitive broad keyphrase that is only vaguely related to your business, even if it does attract 30,000 searches each month.

2) Page Titles
This is one of the key on-page elements that can be optimized. Each title should be different, and full of keyphrases related to the content of its page. Search engines often only display the first 65 or so characters of the page title, so it's important to get the most important keyphrases at the beginning of the page title. Also, the characters near the front of the page title are given more significance in algorithms.

The page title is displayed in the search engine results, so must make sense and encourage browsers to action the link. Finding a balance between readability and keyphrases density is a challenge but something that will improve with time and practise.

3) Meta Description
The meta description is not actually included in search engine algorithms, although as it is displayed in search engine results pages, it is vital it is optimised. Like page titles, the meta description should be specific to every page and contain text that is relevant to the keyphrases that page is aimed at.

The meta description is limited to around 160 characters, so it can often be challenging to fit all the required info into such a small space. However, if no meta description is entered, search engines tend to grab a random chunk of text from the page, regardless if it makes sense or is useful to the searcher. You can avoid this from happening, by ensuring every page has a meta description of some variety.

4) Page Content
Page content is viewed as the best method of attracting visitors and incoming links to a website, so it's important that it is given sufficient time and resource. Search engines thrive on content, so the more content on your site the better for search engine rankings.

Content is less important now in search engine algorithms than it has been however, I suggest ensuring every keyphrase that is being targeted is mentioned about every 100 words or so.
Beware - don't fall into the trap of keyphrase stuffing! Search engines employ advanced techniques to track this and will more than likely pick up on it immediately and you could end up with a blacklisted site that is impossible to rank.

The power of search advertising

PPC ads on search engines are likely to be much more effective than banner
ads. Why?

_ People are searching for something when they see your ad. Banner
ads are often placed onto what may be termed content sites, as opposed
to search sites. On content sites, people are looking at information,
rather than for information. In most cases, banner ads lead people away
from the task at hand; PPC ads are designed to help people with the task
at hand — looking for information.

_ Ads are delivered based on what people search for, so there’s a very
good chance that if someone clicks your ad, he or she is interested in
what you’re selling or promoting.

_ The ads are unobtrusive and not gimmicky. The major PPC systems
have guidelines to stop the use of tricks and gimmicks. Again, if someone
clicks, he or she is probably interested.

All in all, PPC ads on search sites are generally more effective than banner
ads on non-search sites, in the same way that Yellow Pages ads are often
more effective than newspaper ads. When people see your ad for, say, a shoe
store in the Yellow Pages, chances are they’re looking for a shoe store. When
they see your shoe-store ad in a newspaper, they may just be reading the news.
Having said all that, it’s important to understand that sometimes PPC ads are
not placed in search results — they are sometimes placed on content sites
(that’s a choice made by the advertiser).

(I’m going to use the term content match for
this type of ad, which is actually the term used by Yahoo! — other PPC systems
use different terms. One common term you’ll hear is contextual advertising,
though that term is a little ambiguous in some ways.)

Right now, Google
is the big player in the content-match game, but other PPC systems also do it.
Google’s big in the content-match business because, through its AdSense program,
it makes it very easy for almost any site owner to run PPC ads on his or
her Web sites.

In the past, with banner ads, you would place ads on a specific Web site or
work with an ad network to place ads on a particular type of Web site. If you
sold sports paraphernalia, for instance, you would place your ads on sportsrelated
sites.

With PPC, though, you can get much more targeted than this. Rather than
just placing an ad on a site related to sports, you can now display your ad to
someone who has clearly stated that she has some kind of interest in . . .
some keyword. When someone searches on nfl memorabilia, for instance,
your ad may appear. You get to state, in very specific terms, when your ad
appears.

More specifically, each ad you create can be combined with one or more keyword
search phrases. You might have 30 different ads with 30 different groups
of keywords. When a keyword in group one is typed into a search engine by a
searcher, the associated ad is displayed; when a keyword phrase from group
two is typed, the associated ad for that group is displayed, and so on.

Again, having said that, content-match ads are not quite as precise as regular
search-result ads. Remember, with content-match ads, nobody’s typing a
search phrase into the page; rather, the ads are simply displayed when a page
is opened in a browser. So the PPC systems try to match your chosen keywords
with the text in the Web page. Sometimes they do well; sometimes
they don’t. In general, PPC advertisers seem to agree: The PPC traffic you get
through content matches are not as good as the traffic from searches.

You bid for position
PPC ads vary greatly in price. On the major PPC systems, you’ll pay anywhere
from a minimum of 1 to 10 cents per click (Google’s and Yahoo!’s minimum
bids, respectively) to many dollars per click: $20, $50, $75, perhaps more. But
rather than negotiating with the company selling the ads, you compete with
other people who want to display ads at the same time you want to display
an ad.

Here’s an example: Imagine that you want to display an ad when someone
searches on the term mesothelioma at Yahoo! (Mesothelioma is a disease
caused by breathing in asbestos fibers.) You’re not alone. Many other people
want their ads to appear at the same time. Of course, everyone wants his or
her ad to display at the top, so how does Yahoo! determine which goes first?
By how much each advertiser bids.

This is the case in most major PPC systems these days. It wasn’t this way in
the early days, when you paid what you bid, but in order to encourage more
advertising and more bidding, the engines came up with this system in which
you place a maximum bid but pay only a penny above the guy below you.
However, some smaller PPC systems may still use the old system.
Google handles bidding a little differently. The top bidder does not necessarily
get the top spot. Rather, the bid is just one criterion, and ad position is
also dependent on how well the ad performs. Ads that get clicked often get a
“bonus” and may actually be displayed higher than ads that are being
charged more per click. (I discuss this in more detail in Chapter 9.)

You have total control
As you discover in this book, PPC systems provide a great deal of control over
how and when your ad is placed. You can control characteristics, such as these:
_ You can set the maximum you’re willing to pay for a click.
_ You can specify the maximum you’re willing to spend on your ads each
day, week, or month.
_ You decide which keyword or keywords “trigger” the ad — from a single
keyword to thousands of keywords.


You control the ad wording — you can change wording from minute to
minute if you really want to.

_ You can associate different ads with different keywords or keyword
groups.
_ You can specify exactly how keywords work — if you select shoes, will
the ad appear if someone searches on shoe? What about shoes in
denver?
_ You can specify, to some degree, where the ad appears — will the ad
appear if the person searching is in Denver? In Chicago? In California? In
Germany?

The degree of control allows you to tweak your advertising campaign. As you
see in Chapter 15, you can track the effects of your ads — not only can you
see how much each click costs and how many people click an ad, you can
even see what people do when they come to your site. You can track how
many of the people who click the ad actually buy, fill in an informationrequest
form, or take some other kind of action. Some ad texts may work
better than others.

You can experiment by combining different keyword
choices with different ads. This information allows you to optimize your
advertising by pinpointing which keyword/ad pairs get you the best results.

maximize your AdSense revenue

How to maximaze your revenue from google adsense?

just now, i get the secret info about that more tips and tricks on how to maximize your AdSense revenue. The statistics of the original ebook have been preserved, since they are still as relevant as they ever were.

This is not a long document, nor does it need to be. I’m not going to go on and on just to fill space so you feel like you’re getting your money’s worth out of this ebook. Far too many authors have been guilty of that, and I’d rather not add to the list.

If you follow the steps outlined in the chapters that follow, you are going to get your money’s worth many, many times over if you are not already using these techniques. In fact, if you read nothing else, read the text that begins with “Bottom Line:” Those sections will tell you all that you really need to know.

Although I cannot guarantee that you that you will receive the same results that I have by taking the steps outlined in this ebook, I can tell you that these steps have been tested across over one hundred websites that have generated almost 10 million page views and 1.3 million clicks over the past year and a half of my using AdSense. So these figures and this information is based on a lot of data, study and analysis.

The websites cover almost every imaginable industry, from travel to search engine optimization to music downloads to accident attorneys. Almost any sector you can name, I’ve built and tested websites on. All of these sites have proven to me that using the few techniques presented in this book work for every possible sector. This makes sense, because people are people regardless of whether they are travel agents or search engine marketers, whether they are teenagers interested in downloading songs or injured persons in search of a good attorney. People behave in the same basic ways, and are influenced by the same basic principles. That includes what they look at on a web page, and what motivates them to click an ad.

Cause, None of the statistics shown herein were given me by Google’s AdSense Reports. Rather, they were collected from an independent third party tracking script, and thereby do not violate the AdSense Terms of Service.

To gather and analyze all of this data, I use the AdSense Tracker, which is part of the AdSense Gold package that this ebook came with. If you have not installed it yet, you must do so. If you don’t, you are missing out on a wealth of data that will help you know exactly where your money is coming from, and where to concentrate your site building efforts.
Ok, enough chit-chat, lets move on to the good stuff.

1. Make Your Ads Look Less Like Ads

Step 1: Use the Best Ad Format

Step 2. Choose the Best Colors For Your Ad Blocks

Step 3. Position the Ad Blocks Properly

Also important thing you must be read this

Doing It Right: Screenshots of Good AdSense Pages

Facts and Figures: Statistics of Note

Best Overall Ad Formats

Link Color Performance

2. You Need To Install and Use AdSense Tracker

As I stated earlier, all of the statistics shown in this ebook were gathered using the AdSense Tracker software that I created.

Thanks to the information that I gathered from AdSense Tracker, I’ve boosted my own monthly AdSense revenue by 30% just from the basic statistics, and by an untold amount by its showing me what content and traffic sources to focus on.

As I add new features and delve even deeper, I expect to continue to boost my bottom line. If you haven’t already installed it and have it tracking your clicks (including your Yahoo Publisher Network clicks if you have a YPN account–yes, it tracks that too), you need to get it setup today. I can’t emphasize it enough.

The tracker will help you keep tabs on where your AdSense and YPN revenue is coming from. It shows you your CTR by domain, by page, by referrer, by search engine keywords and a whole lot more! Are you wasting money on that Pay-Per-Click campaign? Should you be focusing your optimization efforts on Google, Yahoo or MSN? Or are all three doing well? AdSense Tracker tells you all of this, and in great detail.

Again, I strongly recommend that you install and use it. It has done nothing but improve my monthly earnings.

By now you should be armed with enough information to really start boosting your AdSense click through rates, and thereby, your bottom line. I would love to hear how it turns out for you.

Here’s to your success!
P.S. Don’t Waste Your Time With WebSearch
I almost didn’t bother to say anything about AdSense WebSearch, but an ebook about AdSense just wouldn’t be complete without at least mentioning it. WebSearch lets you put a search box on your sites. When people search using the box, the search results appear on Google’s server, showing AdSense ads related to the search results above those results.

The earnings per click for WebSearch are horrible. Dismal. Terrible. Do not waste your precious visitors for the beans that Google will pay you in return for doing so. A better paying alternative is to setup your own search script that searches your site, and display regular AdSense ads on the search results page. You’ll get better paying ads that way.