1st SEO

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.



Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines.



Create unique, accurate page titles

A title tag tells both users and search engines what the topic of a particular page is.

Ideally, you should create a unique title for each page on your site.

The



Good practices for page title tags

• Accurately describe the page's content - Choose a title that effectively communicates the

topic of the page's content.



Avoid:

• choosing a title that has no relation to the content on the page

• using default or vague titles like "Untitled" or "New Page 1"

• Create unique title tags for each page - Each of your pages should ideally have a unique

title tag, which helps Google know how the page is distinct from the others on your site.



Avoid:

• using a single title tag across all of your site's pages or a large group of pages

• Use brief, but descriptive titles - Titles can be both short and informative. If the title is too

long, Google will show only a portion of it in the search result.



Avoid:

• using extremely lengthy titles that are unhelpful to users

• stuffing unneeded keywords in your title tags